Great photographers are able to highlight the beauty in just about anything, but when it comes to portraits, a little help never hurts. You don’t need to be a professional make up artist to steer your clients in the right direction for putting their best face forward when taking their portrait.
Start With a Clean Face – Your cameras flash loves to bring out the shine, especially on oily skin. Advise your clients to deep clean their face before showing up for their photo session. Also advise them to stay away from exfoliates for a few days before, as these could cause red spots on the skin. Instead, tell them to wash their face with a konjac sponge. The konjac sponge is just as effective at creating a crisp and clean look, but without the abrasive side effects that exfoliating leaves. Mud masks are another treatment worth considering.
Apply a Primer – A primer helps to even out the skin so that the foundation can be applied in one even layer. Look for one that has light reflecting particlestranslation like Set Pre-foundation primer. This product makes sure that the flash from the camera gives the face a soft glow, rather than showing off every little imperfection.
Invest in HD Foundation – Developed specifically for people who spend a lot of time in front of a camera, HD foundation hides everything no matter how bright the lights are. It comes in a bunch of different shades and actually looks invisible when applied.
Choose a Matching Concealer – If your client needs some extra help in problem areas to cover up blemishes, tell them to use a match concealer that takes on the natural skin tone. If concealer is too light when applied it will create halos around the eyes in a photo, and if too dark they will end up with circles.
Use a Blush and a Bronzer – Your client may find that to be overkill, but this is a special event, and they need to be prepared. If they only use one, the end result on film is a face that appears flat. Advise them to apply bronzer to cheekbones and around the outside of the face, and blush to the apples of the cheeks. This will give your subjects face texture in the portrait.
False Eyelashes Don’t Look Fake on Film – Eyes really pop when the subject has long lashes framing their eyes. Your client’s may cringe at first, but have some photos of the same person with and without falsies so that they can see for themselves what a difference it will make.
Whiten the Teeth – A quick tooth whitening solution can make a big difference in the smile of a portrait shot. If there is no time for all that, have your client apply a lip gloss that has a hint of blue. This will give the appearance of perfectly white teeth.
With these tips given to your portrait picture client, they will be amazed with how well they come off on film. This is the best way to ensure that they are completely thrilled with the end result.